Posted in Web Analytics, strategy on Aug 14th, 2008 No Comments »
I just finished an exhaustive audit with a certain panel-based measurement company (that I will herein refer to as “the masked bandits”) and it is more apparent to me than ever that online measurement across industries is lacking standards and commonality of definition. This generally means we’re all using different measuring sticks. And whereas I [...]
Posted in SEM, Web Analytics, actionable analytics, strategy on Jul 15th, 2008 No Comments »
A client gave me the ominous duty of creating a model for proving ROI on paid search. ‘Omnious’ because the client’s paid search agency has been asked repeated to do it over the course of the last twelve months and they have yet to produce one. Now, to be fair, I don’t think they couldn’t [...]
Posted in Web Analytics, actionable analytics, strategy on Jun 23rd, 2008 No Comments »
I went to a specialty store the other day looking for running shoes. I did some research prior to my visit and walked in with an idea of what I wanted. Consequently, the sale person left me alone, but not so for the poor 50-something next to me. And I essentially got to watch the [...]
Posted in Web Analytics, actionable analytics on May 23rd, 2008 No Comments »
It’s my intent in every post regardless of topic to emphasize a very linear approach to analytics so that someone coming to this site and reading these posts can pick up on a thought process. As a web analyst, you’re the unofficial policeman for making sure your organization is thinking about what’s going to happen [...]
Posted in Web Analytics, actionable analytics, strategy on May 21st, 2008 No Comments »
Metrics is a funny business. Logic states that if a measure like page views goes up, then we’re doing well; if it goes down, we’re doing something wrong. I encounter this thinking everyday with requests for total volume of [insert your metric]. But here’s the thing – every metric influences another and the results can [...]