Money for Nothin’ & Clicks for Free
Posted in SEM, Web Analytics, actionable analytics, strategy on Jul 15th, 2008 No Comments »
A client gave me the ominous duty of creating a model for proving ROI on paid search. ‘Omnious’ because the client’s paid search agency has been asked repeated to do it over the course of the last twelve months and they have yet to produce one. Now, to be fair, I don’t think they couldn’t [...]