Posted in SEM, Web Analytics, actionable analytics, strategy on Jul 15th, 2008 No Comments »
A client gave me the ominous duty of creating a model for proving ROI on paid search. ‘Omnious’ because the client’s paid search agency has been asked repeated to do it over the course of the last twelve months and they have yet to produce one. Now, to be fair, I don’t think they couldn’t [...]
Posted in Web Analytics, actionable analytics, strategy on Jun 23rd, 2008 No Comments »
I went to a specialty store the other day looking for running shoes. I did some research prior to my visit and walked in with an idea of what I wanted. Consequently, the sale person left me alone, but not so for the poor 50-something next to me. And I essentially got to watch the [...]
Posted in actionable analytics on May 28th, 2008 No Comments »
Why? Well, Let Me Whip Out My Crystal Ball…
I love analytics and as in any loving relationship, you take the good with the bad. Depending on your definition of analytics, the bad is usually in regards to intent. No data set in the non-VoC view of analytics will show you intent. You can get at [...]
Posted in Web Analytics, actionable analytics on May 23rd, 2008 No Comments »
It’s my intent in every post regardless of topic to emphasize a very linear approach to analytics so that someone coming to this site and reading these posts can pick up on a thought process. As a web analyst, you’re the unofficial policeman for making sure your organization is thinking about what’s going to happen [...]
Posted in Web Analytics, actionable analytics, strategy on May 21st, 2008 No Comments »
Metrics is a funny business. Logic states that if a measure like page views goes up, then we’re doing well; if it goes down, we’re doing something wrong. I encounter this thinking everyday with requests for total volume of [insert your metric]. But here’s the thing – every metric influences another and the results can [...]