The World’s Most Measureable Medium as Measured by…
Posted in Web Analytics, strategy on Aug 14th, 2008 No Comments »
I just finished an exhaustive audit with a certain panel-based measurement company (that I will herein refer to as “the masked bandits”) and it is more apparent to me than ever that online measurement across industries is lacking standards and commonality of definition. This generally means we’re all using different measuring sticks. And whereas I [...]